The success story of Haldiram is also a success of Hindu United Family
business. The history of the brand begins from Bikaner in 1937.From a
small corner shop to a brand worth Rs.1500 Crores, Haldiram has hit the
right chords with its customers over the past seven decades.To 
chronicle
the talBhujiya’ business but a new found
popularity was gained by Gangabhisan’s small setup. The name Haldiram as
the hear-say goes was his another name which was taken forward by his
youngest son Rameshwar Lal who opened a shop in Calcutta, West Bengal by
the name, ‘Haldiram Bhujiawala’.This name was the stepping stone to the
later success story of Haldiram.Rameshwar Lal had also registered the
trademark in 1972 which later became a bone of contention in the family
as other sons of Gangabhisan, Moolchand and Shivkishen Aggarwal opened
units at Delhi and Nagpur respectively.The bitter fallout led to a clear
demarcation of territory as Haldiram’s, Haldiram’s Prabhuji and
Nagpur’s Haldiram are restricted to Delhi, Kolkata and Nagpur
respectively.Also, Bikaji is another popular offshoot of the Haldiram
family brand name.None of them has been to able to outweigh the success
story and pull of the original- Haldiram which has created a new history
for Indian food industry.
chronicle
the talBhujiya’ business but a new found
popularity was gained by Gangabhisan’s small setup. The name Haldiram as
the hear-say goes was his another name which was taken forward by his
youngest son Rameshwar Lal who opened a shop in Calcutta, West Bengal by
the name, ‘Haldiram Bhujiawala’.This name was the stepping stone to the
later success story of Haldiram.Rameshwar Lal had also registered the
trademark in 1972 which later became a bone of contention in the family
as other sons of Gangabhisan, Moolchand and Shivkishen Aggarwal opened
units at Delhi and Nagpur respectively.The bitter fallout led to a clear
demarcation of territory as Haldiram’s, Haldiram’s Prabhuji and
Nagpur’s Haldiram are restricted to Delhi, Kolkata and Nagpur
respectively.Also, Bikaji is another popular offshoot of the Haldiram
family brand name.None of them has been to able to outweigh the success
story and pull of the original- Haldiram which has created a new history
for Indian food industry.
Haldiram despite captures by Nathu’s,
Aggarwal’s and Bikanerwala still retains a market share of 25% with a
total turnover of Rs.400 Crores.Credit goes to it’s USP of serving
authentic Indian snacks prepared with unmatched hygeine and standardized
quality.Also it has built the entire empire around the core of Namkeen
and sweets which has added to its portfolio of achievements and serves
as an important chapter in history and success story of Haldiram.
In order to stay afloat in the era of
quick service restaurants like Mc Donalds and Pizza Huts, Haldiram has
pondered over the idea of increasing space for customer sittings and
going for a high-pitch marketing from a low key profile.
Haldiram has not been free from
controverises as Prabhu Shankar Aggarwal, owner of the Kolkata unit was
booked for muder of a tea-stall owner who was coming in the way of a
grand restaurant setup.
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